Archive by Author

A path in to the woods

A better balance for 2016

What’s your direction for the New Year? It’s time to level up for the New Year. We like to think that our lives pivot on the notion that we are the perfect being. Proficient at making decisions. Accomplished at taking on responsibility and initiating new processes. But are we? And do we truly understand the […]

Writing your compelling story

Write a compelling brand story

We tell stories as a powerful way to instill belief and build trust. The story your company tells should be the focus of your content strategy, and how you communicate, educate and entertain customers about your company’s products and services. This will increase the visibility of your business, generate trust, steer traffic to your organization […]

Cara Nelson at Middlebury Colleges exhit with her Grandmother Catherine Robbins

Middlebury College Special Collections & Archives and a 1927 Long Trail Pioneer

Middlebury College’s Special Collections & Archives department contacted me in the middle of September 2015. They were researching a project to exhibit remarkable women in leadership roles in the college’s history as a marketing strategy to ring in the College’s first woman president, Laurie L. Patton. They stumbled across an inspiring article in their publication […]