Middlebury College’s Special Collections & Archives department contacted me in the middle of September 2015. They were researching a project to exhibit remarkable women in leadership roles in the college’s history as a marketing strategy to ring in the College’s first woman president, Laurie L. Patton. They stumbled across an inspiring article in their publication […]
Meet your online customer’s shipping expectations. Your online customer is a completely different purchaser than your local clientele. The online customer understands there is an added cost for shipping and wants to save as much as they can either in price or shipping cost. There are several options concerning how to charge for shipping with […]
Plugins can add all sorts of functionality to your WordPress site, and they’re easy to install and manage. Sometimes, though, plugins don’t play nicely with other plugins, your theme or the current core version of WordPress. While you may not be able to avoid plugin conflicts completely, there are a few easy steps you can […]
Seth Godin: If you’re afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit. If you’re afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day. Habits […]
Not all website visitors search the same. People surfing the Internet are either researching a question or looking for a presumed answer. You need to strengthen your website and content to meet both these visitor expectations. To help you understand this, take a look at the different paths a person with a question takes versus […]
A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]
