Archive | Innovative Design

10 Preventable Bad Website Mistakes

A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]

Innovation Starts Here…

Being able to foster an environment that facilitates effective brainstorming is really important to get the right product designed. I found IDEO’s effective brainstorming rules generate better ideas; prevent high cost and kiosk; and flush-out new ideas. Here’s an opportunity to try out some IDEO’s “rules” of brainstorming on your next project: THE SEVEN RULES […]