Seth Godin: If you’re afraid to write, write a little, every day. Start with an anonymous blog, start with a sentence. Every day, drip, drip, drip, a habit. If you’re afraid to speak up, speak up a little, every day. Not to the board of directors, but to someone. A little bit, every day. Habits […]
2 Types of Website Visits
Not all website visitors search the same. People surfing the Internet are either researching a question or looking for a presumed answer. You need to strengthen your website and content to meet both these visitor expectations. To help you understand this, take a look at the different paths a person with a question takes versus […]
10 Preventable Bad Website Mistakes
A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]
Why We Like to Brainstorm
Professional website design is changing. Rather than cementing a list of requirements, it is more beneficial for Swift Trek to sit down and talk with our clients and discuss some of the most vital stories of their business. Given a greater freedom, we can incorporate the values and goals of our clients and combine that […]
Online Color Chart
Wikipedia maintains a good color chart. Others can be found by searching for “HTML Color Charts”. Make sure you use the “hex code” and not the decorative name, which is not supported by all browsers
Innovation Starts Here…
Being able to foster an environment that facilitates effective brainstorming is really important to get the right product designed. I found IDEO’s effective brainstorming rules generate better ideas; prevent high cost and kiosk; and flush-out new ideas. Here’s an opportunity to try out some IDEO’s “rules” of brainstorming on your next project: THE SEVEN RULES […]