We tell stories as a powerful way to instill belief and build trust. The story your company tells should be the focus of your content strategy, and how you communicate, educate and entertain customers about your company’s products and services. This will increase the visibility of your business, generate trust, steer traffic to your organization […]
Not all website visitors search the same. People surfing the Internet are either researching a question or looking for a presumed answer. You need to strengthen your website and content to meet both these visitor expectations. To help you understand this, take a look at the different paths a person with a question takes versus […]
A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]
One of the most successful methods of brand and content marketing right now is the blog. If you aren’t already blogging regularly about topics relevant to customers, you are losing significant online market share. Blog entries are very easy to optimize for search engine needs and with the right keywords, they can draw a lot […]
By 2017, online video will make up nearly 70% of consumer Internet traffic. The combination of visual and audio elements adds an immediately engaging, human, and emotional touch to content. And as mobile viewing stats continue to increase with the rate of technology advancements, video has more outlets for potential “eyeballs” than ever before.
I searched “h1” tags and found a video by Google software engineer Matt Cutts that recommends using h1 tags sparingly, and use it logically if you use it in multiple sections on the same page. Don’t over use it and use CSS to make it look like normal test. If the CSS gets turned off […]