Archive | SEO and Marketing

Writing your compelling story

Write a compelling brand story

We tell stories as a powerful way to instill belief and build trust. The story your company tells should be the focus of your content strategy, and how you communicate, educate and entertain customers about your company’s products and services. This will increase the visibility of your business, generate trust, steer traffic to your organization […]

10 Preventable Bad Website Mistakes

A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]