When planning and designing a logo or landing page, keep accessibility in mind and realize that some people will see it differently than you do. 1 in 12 men, and about 1 in 200 women – or about 4.5% of the world’s population – experience color blindness in some form. You want to make sure […]
2 Types of Website Visits
Not all website visitors search the same. People surfing the Internet are either researching a question or looking for a presumed answer. You need to strengthen your website and content to meet both these visitor expectations. To help you understand this, take a look at the different paths a person with a question takes versus […]
Top Favorite Books
During an interview by workspiration.org, my college alumna, instructor, author and friend, Jen Kramer reflects back on her original web design and development days. Believe it or not, but as far back as the late 90s. During her interview she is asked what her top favorite books are. I have to highly agree with her choices […]
5 Elements to Determine a Sites Usabilty
Here are 5 important elements to keep in mind for improving the ease-of-use during the design process. Is It Learnable: How easy is it for users to accomplish basic tasks the first time they encounter the design? Is It Efficient: Once users have learned the design, how quickly can they perform tasks? Is It Memorable: […]
Importance of Customer Segments
It’s very important to reflect on what customers plan to do on your site. Any business with an online presence needs to continuously learn about their various customer segments. Some of your segments could be more profitable customers, as well as customers coming for a sense of community or self-gratification. Your website needs to cater […]