When planning and designing a logo or landing page, keep accessibility in mind and realize that some people will see it differently than you do. 1 in 12 men, and about 1 in 200 women – or about 4.5% of the world’s population – experience color blindness in some form. You want to make sure […]
2 Types of Website Visits
Not all website visitors search the same. People surfing the Internet are either researching a question or looking for a presumed answer. You need to strengthen your website and content to meet both these visitor expectations. To help you understand this, take a look at the different paths a person with a question takes versus […]
10 Preventable Bad Website Mistakes
A good website identifies the core story of an organization and tells it in the best possible way, making it memorable, compelling, actionable and resonant with the key audience. To bring together your companies branding, messaging design, story and information architecture with a good content strategy, don’t make these 12 website mistakes: Not optimizing your website […]
Top Favorite Books
During an interview by workspiration.org, my college alumna, instructor, author and friend, Jen Kramer reflects back on her original web design and development days. Believe it or not, but as far back as the late 90s. During her interview she is asked what her top favorite books are. I have to highly agree with her choices […]
User Experience Basics
UX design means taking your users needs into account at every stage of your product lifecycle. From usability of your websites home page, to adding a product to your cart and receiving the email invoice. UX is the difference between a good & bad website. I find this User Experience Honeycomb developed by Peter Morville […]