Being able to foster an environment that facilitates effective brainstorming is really important to get the right product designed. I found IDEO’s effective brainstorming rules generate better ideas; prevent high cost and kiosk; and flush-out new ideas.
Here’s an opportunity to try out some IDEO’s “rules” of brainstorming on your next project:
THE SEVEN RULES OF BRAINSTORMING (FROM IDEO)
- Defer judgment
Don’t dismiss any ideas. Any idea is a good idea, no matter how crazy.
Nothing can kill the spirit of a brainstorm quicker than judging ideas before they have a chance to gain legs.
- Encourage wild ideas
Embrace the most out-of-the-box notions because they can be the key to solutions.
The whole point of brainstorming is coming up with new and creative ideas.
- Build on the ideas of others
No “buts”, only “ands.”Sometimes people say crazy and bizarre things, like “make it on Mars”, but there is some element of truth in it. When you build on the ideas of others, you might bring those crazy ideas back down to earth and make them real innovations.
- Stay focused on the topic
Always keep the discussion on target.
Otherwise you can diverge beyond the scope of what you’re trying to design for.
- One conversation at a time
No interrupting, no dismissing, no disrespect, no rudeness.
Let people have their say.
- Be visual
Use yellow, red and blue markers to write on big 30-inch by 25-inch Post-its that are put on a wall. Nothing gets an idea across faster than drawing it. Doesn’t matter how terrible of a sketcher you are.
- Go for quantity
Aim for as many new ideas as possible. In a good session, up to 100 ideas are generated in 60 minutes. Crank the ideas out quickly.
Source: 7 Tips on Brainstorming