Client: Sugartree Maple Farm

Sugartree Maple Farm home page design

Local sugarhouse e-commerce site.

Problem: Sugartree needed to open an online storefront to expand product sale to new markets.

Project work included:

  • Marketing plan
  • Industry analysis
  • Competitor analysis
  • Customer segments
  • Customer environment profile
  • Stakeholder analysis
  • Defined the Key Performance Indicators (KPIs)
  • Design rationale to conceptualize the sites design
  • Paper prototype
  • Write and develop content
  • Product development and pricing
  • Usability testing
  • Built and designed a fully functioning WordPress website
  • E-commerce integration using WooCommerce
  • Training and training documentation

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